IHRSA publishes “2020 Health Club Consumer Report: Executive Summary”



Health club visits also peaked in 2019, with over 73 million users visiting their health club, gym or studio for a total of 6.7 billion visits for the year. ‘year. Since 2010, the penetration rate of fitness club members has increased to 20%, as more than one in five Americans reported belonging to a health and fitness facility in 2019.

“Fitness club membership and tours all peaked in 2019, showing the critical role fitness facilities play in promoting regular exercise and health,” said Jay Ablondi, vice-president. Executive Chairman of IHRSA Global Products. “Even though the 2020 pandemic hit the fitness industry particularly hard, the industry is demonstrating the important role it plays in helping people live healthier lives. Going forward, the priority consumers place on protecting their health will be paramount, and health clubs are uniquely positioned to meet the health and wellness needs of the public. “

This annual publication, based on a national sample of 18,000 interviews, is an overview of the use, participation and demographics of fitness clubs over the past decade. The first results of the Physical Activity Council (PAC) 2020 survey shed light on activity during closures and attitudes about reopening health clubs.

Topics covered in the executive summary include:

  • Growth and attendance of health club users;
  • Membership fees;
  • “Basic” members who use their health and fitness center at least 100 times a year;
  • Overview of membership growth by gender, age, education, household income and ethnicity; and
  • Trends in equipment use and participation in activities over the past decade.

“Although most of the data from Abstract Focusing on growth over the past decade, the report also shows Americans’ comments during closings and in response to club reopening, ”said Melissa Rodriguez, senior director of research at IHRSA. “Nationally, 57% of health club members reported being less active when their health and fitness facilities are closed. Americans have also reported that once pandemic restrictions are lifted, the health club takes pride of place as an outlet for physical activity they are most eager to return to, right after swimming. . “

To learn more about the summary, go here.



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