A conversation with Priscilla Kedi is one that makes me want to give it my all to take care of my body. Brimming with a passion for fitness, there’s no way she’s blossomed anywhere else except in the fitness world.
Indeed, she personifies that it is easier to work with passion to put food on the table than to go into the business world to develop a taste for a certain business niche and then seek out clients. .
Kedi believes, with every fiber in her, the benefits of fitness, mental health as well as physical appearance with the help of daily physical exercise knew it, thus turning it into a business.
“Kedi’s Fit Flex Sports line is the company born out of my passion and is a specialist supplier of quality, authentic and affordable fitness and sportswear ranging from corsets, swimwear, singlets, exercise mats, sneakers, dumbbells, resistance bands and a wide range of gym equipment for men and women in Uganda,” she says.
Kedi’s journey began in November 2019 during the first Covid -19 pandemic lockdown where jobs were scarce and many were losing their jobs. So rather than agonize over not having one, she decided to watch what she loves; help others look good by selling them nice fitness equipment. “I started by posting a few fitness videos of myself working out and some health tips. I also told some family members about my idea and they were very supportive. says Kedi.
Moreover, since most of her colleagues knew that she loved exercise and clearly saw the results on her, they accepted the idea and referred Kedi to their friends. Before she knew it, Kedi was in business.
She shares that it was scary because she was tired of being rejected by the public as not many people in Uganda embrace physical exercise. “At first it was difficult because the majority of Ugandans do not like physical exercise like Western countries.
However, I decided to tap into the corset market because most women like their waistline to appear smaller. When I first started marketing them, I had a pretty good response from postpartum moms to young women who wanted to look good in their outfits,” she explains.
Kedi met people who discouraged her that her business dealt with luxury goods that people cannot invest in. told me that there were people interested and that I was ready to help them understand better,” she says.
She started the establishment with Shs 400,000 from her personal savings. “I bought a few items such as corsets, exercise mats, dumbbells, opened corporate social media platforms; Facebook, Instagram, Twitter where I posted paid ads, invested in researching different wholesale sports equipment suppliers and joined some online marketing platforms such as Jiji-Uganda to reach a wider audience,” explains Kedi.
Her first client was Adrian, a friend Kedi went to college with and she charged him Shs60,000.
“He believed in me when I was still in school, working from home with no store to speak of. He bought a gym mat. From him I learned never to rush my deliveries because I told him gave me a matte color that he didn’t ask for and didn’t reflect my business so well. Luckily he was a friend and he was understanding,” she says.
To make sure she makes a profit from what she does, Kedi needed to price her correctly and she learned this by researching the prices of other vendors selling the same products.
“I also considered the price at which I had bought the item, thus calculating the percentage of the profit I would get if I sold it at a certain price. Nevertheless, I also made sure that the percentage was not not too high to scare off my customers.
So far, the pricing mechanism is working well enough to retain customers, while she is also looking for more on social media platforms such as Facebook, Instagram and Twitter, as well as interactions with friends and family. . “Being an online store, having an online presence makes for better online marketing.”
Its customers include friends, friends of friends, family members, and people from online social media platforms.
Knowing that the learning never ends, Kedi has engaged in several online trainings on how to market an online business, how to grow your followers, how to publish articles that will grab the attention of your audience and how to write a business plan to entice potential investors to invest in the business. Fortunately, these did not cost him financially, except for the data plans, since they are generally free webinars.
“The trainings helped me learn how to deal with all kinds of customers, I wrote a business plan for my business, expanded my customer base because everyone who meets me knows that I sell sports and fitness equipment and that brought more and more referrals from those colleagues, increasing sales over time.
Her monthly sales vary from time to time depending on the number of deliveries she makes. “About, sales bring in Shs 100,000 a week.” That said, his biggest sale in a week was Shs 400,000.
Small customer base: Kedi says she still has a lot of investment to make in online business advertising in order to reach a wider audience.
“I need to put more information about the company to make Ugandans more aware of the benefits of physical exercise from marketing as stated; “It is better to sell the result than to sell the product – anonymous” Insufficient capital: She was unable to find investors who could take a look at Kedi’s Fit Flex Sports Line business plan.
“These would become shareholders and get their money’s worth in a few years, as the business has great potential to expand beyond Uganda,” she says. Ever-Changing Customer Needs: Due to innovations, products are changed frequently, and this also applies to the sports world. “While you are still marketing this type of corset, another advanced type is created and this automatically changes the customer’s needs. So I end up not selling the old stock, which means losses because an investment has been done,” she notes.
She would also like to have the contacts of the various suppliers. “It would have made it easier to get products; moreover, I would avoid having counterfeits because I would have gone to specific stores.
Then there was the question of the difference in quality of the different articles. “Since the counterfeit and the original don’t look much different, it’s not easy to tell them apart. As a newbie in the field, I was scammed out of my hard-earned money.
The Covid-19 lockdown has also left her unhappy as deliveries have become quite difficult as boda fees have increased. “It reduces my profits. Moreover, restocking is also almost impossible as most stores are closed. »
The future holds so much for Kedi who would like to open a physical sports store in a very nice place. “I would also like to ship my own products from suppliers in China and open a fitness spa for different age groups,” says Kedi.
How she started
Departure: Priscilla Kedi’s journey began in November 2019 during the first Covid -19 pandemic lockdown where jobs were scarce and many were losing their jobs. So rather than agonize over not having one, she decided to watch what she loves; help others look good by selling them nice fitness equipment.
“I started by posting a few fitness videos of myself working out and some health tips. I also told some family members about my idea and they were very supportive. says Kedi.
Pricilla Kedi was unable to find investors who can view Kedi’s Fit Flex Sports Line business plan.